8 Major Google Ranking Factors You Shouldn’t Ignore

Over the years, SEO professionals tend to overcomplicate the procedure of ranking well on Google. They basically feel obsessed with every single Google ranking factor while there are 100 ranking factors like this. So, until and unless you have a large team solely dedicated to SEO, it’s impossible to consider and optimize for each ranking factor. 

What to do then? Do they need to focus on all the SEO ranking factors? 

Well, we don’t know about other people’s answers, but if you ask me, I would say NO. You can simply put faith on top 8 metrics mentioned below, and these would make the largest impact here: 

8 Major Google Ranking Factors You Shouldn’t Ignore In 2022

Google ranks web pages implying more than 200 ranking factors. Nobody knows them all; however, the most important ones must be known. By optimizing your website using all these factors, you’ll get a significant chance to make it rank on Google. In this segment, we have shared the top 8 Google ranking factors to optimize your website in 2022. These are the ranking factors that could be useful for your business.

1. Content Depth And Structure

You have to make sure that the content you are producing demonstrates your expertise and authority on the topic. According to Jonathan Aufray, the best ranking factor is the content only that you have on your website. What you need to do in terms of content is produce engaging, compelling, and high-quality content on your website. Ensure what you are writing is generating value and keeping the visitors engaged on your site.

2. Search Intent

This is another most crucial Google ranking factor you need to consider after the content structure. As per the opinions of Conversion.AI’s Alex Birkett, the aspect of ranking comes down to links and content. 

Surely, there are a plethora of variations in these opinions, but the bottom line remains the same. If you add a piece of content from your expertise areas, make sure that you are making it insightful. Also, the content must be in line with the search intent of the customers. The key strategy to do this is writing good stuff for the benefit of the customers and then optimizing it to rank on Google. 

Matching the user search intent enables you to develop your business as a strong authority. Why? Because it will generate a higher relative valuation. If you want to stay consistent in this line, high-value links can be your savior every month. Eventually, with time you can beat the competitors.

3. Site Speed

Now you know how off-page factors affect google ranking, here is another key indicator. Site speed is one of the most critical aspects of user-friendliness as well as usability. Because of a lot of content, websites get heavier leading to more bounce backs. This makes the website unresponsive, causing a loss of consumer attention spans. 

For example, if the page loading speed decreases from 7 seconds to 4.5 seconds, the bounce rate also lowers by 11% on average. In addition, the SERP ranking of the website also improves in this way.

Also Read: How to choose the best CMS for your business website

4. Backlinks

Backlinks are supremely crucial ranking factors you should be paying attention to in 2022. It’s because backlinks not only allow the site to get more exposure through the link itself but also help to spike the domain authority of a site. Google, therefore, recognizes your site as a credible information source.

5. Page Experience

One of the principal constituents in the ranking factors after the site speed is page experience. People dislike screaming ads, slow loading time, shifting layouts, and repeated pop-ups. As a result, you need to ensure that you’re providing the best user experience (U.S.) and pay the most attention to it. It’s because UX has always been a key principal ranking factor for Google.

6. Mobile Site Experience

The ranking of a website on SERP largely depends on the mobile-friendliness of the website. According to Google Algorithm’s recent updates, 95% of U.S. adults under 50 years old own a smartphone. Hence, having a website non-optimized for doing business will not let you climb the search rankings.

7. Dwell Time

It’s like a thumb rule that the more time people will spend on your website, the more engaged they are. Among the hundreds of SEO ranking factors that are making up Google’s core algorithm, Dwell time is one of the most important ones. If someone stays on your site for several minutes, Google considers your content as the perfect solution to the query. Hence, focus on what users are clicking and what can make them stay on a page.

8. Domain Authority

Last but not least is Domain authority. It’s another vital ranking signal to determine how credible your website is in comparison to others. The best thing you can do to optimize the domain authority is obtaining high-quality backlinks, producing excellent content material, etc.

Suggested Read: 7 Tips on How to Improve Your Website for Conversions

The Final Takeaway

That’s all about the 8 major Google Ranking Factors that Influence Google Rankings. I hope the guide was able to make you understand what aspects you need to remember in order to make your website rank on Google. You should nail all these ranking factors. Even if you can’t do it once, fulfill them one by one.