Keyword research is such an overlooked job that nobody pays attention to it. The future offers a lot of exciting chances of improving efficiency; bigger screens, smaller microchips, all getting faster.
All are putting their efforts on the SEO home-page, creating links email outreach, the strategy of SkyScrapper, restoring broken links.
There are a lot of guides on the internet to create links and rank them higher in Google for any blog post.
While the SEO world is rapidly changing, keyword analysis is still an important part of search engine content optimization. It’s just that you’re going to work with keyword clusters around a topic instead of targeting a single keyword or phrase. But the approach is similar — finding the right keywords allows you to step into the shoes of your customer to figure out what they’d be searching for to locate their services.
The problem is keyword research.
In the blog posts, you don’t use the right keywords, which is why you don’t get organic traffic from Google.
You can make money with AdSense or affiliate ads once you start targeting the right keywords.
So the article of today is all about research on keywords.
Let’s first understand the keyword types:
It will become very easy for you to pick the right money-making keywords once you understand each and every type of keywords very carefully.
Types of Keywords:
- Short tail keyword
- Mid-tail keyword
- Long-tail keywords
- Seasonal keywords
- Evergreen keywords
- Buyer keywords: Informational keywords, Navigational keywords, Transactional keywords
- Geo-targeted keywords
- Trending keywords
- Product-oriented keywords
- Google Ads Oriented keywords: Broad match keywords, Phrase match keywords, Exact match keywords
1. Short tail keywords:
Short tail keywords or we call them general keywords. These keywords are so generic that’s why It’s difficult to monetize these keywords and they are very difficult to rank.
Example: Weight Loss, Games, WordPress, SEO, Website Designing
2. Mid-tail Keywords:
Such keywords contain information that is neither full nor half of the information.
Example: SEO Tips, WordPress Themes, wordpress plugin, Weight Loss Diet
3. Long-tail keywords:
Such keywords are keywords that are very common. So we can quickly understand the intent of the customer with these keywords.
Example: Best weight loss diet for moms, best wordpress theme for blogging, best seo plugins for beginners
4. Seasonal keywords:
These keywords will only appear in the search volume in a particular season.
Example: Happy New Year Wallpapers, Happy New Year Wishes, best blanket for winter, best AC for office or home
5. Evergreen keywords:
These are the keywords that will always be in the market. Whether it’s winter, spring, summer, autumn people will always browse for these keywords.
Example: How to format a pen drive, How to install windows, how to restore deleted data, best causual shoes for mens
6. Buyer keywords:
These are the sales-bringing keywords. For advertisers, bloggers, and affiliate marketers, these keywords are the most important keywords.
Example: Godaddy Coupon, A2Hosting Coupon, iPhone 6S Discount, Godaddy Discount, bigrock discount coupon
There are three types of buyer keywords:
a). Informational keywords:
These are the keywords that are based on issues. People who are looking for keywords know their pain but they don’t know how to solve it.
Example: How to lose weight, How to install WordPress, Best hair treatment oil, How to improve memory.
b). Navigational keywords:
People who have little knowledge of the product or the solution but they go to Google to know more about the products.
Example: iPhone X Review, Realme 5i Phone Reviews, boat Wireless Headphone review
c). Transactional keywords:
The keywords of the buyer are transactional keywords. They are the keywords of the final purchase decision in this funnel. These keywords are very important for making money from affiliate marketing and are the most expensive keywords to run Google Ads most of the time.
Example: Where to Buy realme 5i 256GB, Garcinia Cambogia Discount, Cheap Flight Deals
7. Geo-targeted keywords:
The keywords are only searched in particular geo.
Example: Best digital marketing institute in New Delhi, Best restaurant in Delhi, Best degree college in Delhi/NCR.
8. Trending keywords:
Such keywords have a very short life. They suddenly come and after a couple of days, they disappear.
Example: Donal Trump’s visit to India, Narender Modi Speech in Delhi, Mark Zekurberg Car
9. Product-oriented keywords:
These keywords are about brands or products. Most of these keywords are looked for by people loyal to a brand.
Example: Apple’s new iPhone, Samsung phone covers
10. Google Ads Oriented keywords:
These are the keywords that most advertisers target during Google’s ads. You might have seen a column searching for Google’s keywords that say that competitions are High, Medium or Low for advertisers.
Let’s see the keywords from the perspective of Google Ads.
Broad match keywords: This is the Google Ads tool’s default search setting. By default, when you place any keywords in your ads, it targets all the keywords related to your keyword.
Phrase match keywords: Phares match Ads are the ads that are only displayed when the ad matches that particular phrase.
Example: “hire a designer”, “how to hire a designer”
Exact match keywords: They will only be served if people search for the exact keyword.
Example: “usha fan”, “food for dogs”
Here are the Advantages of good keyword research.
- More visibility of your blog posts in search engines
- More traffic on your blog
- More business opportunities
- More paid post opportunities because of visibility
- More authority in your industry
- The more steady growth of your blog
- More income from your blog
- More confidence to write next blog posts on your blog
- Understanding of market while doing keyword research
Do keyword research with a tool:
- To find more keywords in the target market, you can use Spying tools like: SEMRush, ahref, LSI Keywords
- Find keywords at Reddit
- Spy top-ranking articles around that keyword
Recommended plugins for doing the SEO with keywords:
1. Yoast SEO
2. All in one SEO
3. RankMath SEO
ALSO READ: Grow Your Business with Content Marketing
Pradeep Maurya is the Professional Web Developer & Designer and the Founder of “Tutorials website”. He lives in Delhi and loves to be a self-dependent person. As an owner, he is trying his best to improve this platform day by day. His passion, dedication and quick decision making ability to stand apart from others. He’s an avid blogger and writes on the publications like Dzone, e27.co
